Bedroom Set Trends for Black Friday 2018: Bedroom Sets Black Friday 2018
Black Friday 2018 was a significant shopping event for bedroom furniture, with consumers seeking deals on stylish and functional bedroom sets. This period saw a surge in demand for specific styles and materials, reflecting evolving design trends and consumer preferences.
Popular Bedroom Set Styles
The popularity of bedroom set styles during Black Friday 2018 was heavily influenced by contemporary design trends. Consumers gravitated towards styles that emphasized clean lines, minimalist aesthetics, and a focus on functionality.
- Modern Contemporary: This style dominated the market, featuring sleek lines, geometric shapes, and a focus on simplicity. It often incorporated materials like metal, glass, and wood with a natural finish. Examples of popular modern contemporary bedroom sets included those with platform beds, nightstands with minimalist designs, and dressers with sleek hardware.
- Mid-Century Modern: This style, inspired by the design movement of the 1950s and 1960s, remained popular, with its emphasis on organic shapes, warm wood tones, and a touch of retro charm. Examples of mid-century modern bedroom sets often included beds with tapered legs, nightstands with rounded edges, and dressers with unique hardware.
- Industrial: This style gained traction, showcasing raw materials like metal and reclaimed wood, creating a rugged and edgy aesthetic. Industrial bedroom sets often featured metal beds with exposed frames, nightstands with distressed wood finishes, and dressers with industrial-inspired hardware.
Top Retailers and Their Black Friday Deals
Black Friday 2018 was a prime time for shoppers to snag great deals on bedroom sets, with major furniture retailers vying for customers’ attention. Several retailers offered significant discounts, bundle deals, and free shipping options, making it a highly competitive market. This section explores the top retailers and their Black Friday deals, highlighting the competitive pricing strategies employed.
Retailer Deals and Pricing Strategies
Major furniture retailers like Wayfair, Ashley Furniture, and Overstock, among others, offered competitive Black Friday deals on bedroom sets. These deals often included discounts, bundles, and free shipping options, making it a prime time for shoppers to save.
- Wayfair offered discounts of up to 70% off on bedroom sets, along with free shipping on orders over $49. They also offered bundle deals that included a bed frame, headboard, nightstands, and dresser at a discounted price.
- Ashley Furniture provided discounts of up to 50% off on select bedroom sets and offered free shipping on orders over $499. They also offered financing options to make purchases more affordable.
- Overstock offered discounts of up to 60% off on bedroom sets and free shipping on orders over $45. They also had a “Flash Sale” section where prices changed every few hours, offering shoppers the chance to snag even deeper discounts.
- Amazon offered competitive deals on bedroom sets from various brands, with discounts of up to 50% off. They also offered free shipping for Prime members and free returns within 30 days.
The pricing strategies of these retailers varied, with some focusing on deep discounts, while others offered free shipping or financing options. For example, Wayfair’s focus on deep discounts attracted price-sensitive shoppers, while Ashley Furniture’s financing options made purchases more accessible to those on a budget.
Consumer Shopping Behavior and Trends
Black Friday 2018 saw a surge in consumer interest in bedroom sets, reflecting a growing focus on home improvement and comfort. Consumers were particularly drawn to deals on stylish and functional furniture that could transform their bedrooms into relaxing havens.
Price Sensitivity and Value-Seeking
Consumers were highly price-sensitive during Black Friday 2018, actively seeking out the best deals and discounts on bedroom sets. This was driven by a desire to maximize savings and obtain high-quality furniture at affordable prices. Retailers responded with deep discounts and promotional offers, enticing shoppers with significant price reductions compared to regular prices.
Style and Functionality
Consumers sought bedroom sets that aligned with their personal style preferences and met their functional needs. This involved considering factors such as the overall design aesthetic, the size and layout of the furniture pieces, and the storage capacity offered. Popular styles included modern, contemporary, and traditional designs, catering to diverse tastes.
Brand Reputation and Trust, Bedroom sets black friday 2018
Consumers placed importance on brand reputation and trustworthiness when selecting bedroom sets. They favored established brands known for quality craftsmanship, durability, and customer satisfaction. Recognized brands often offered additional benefits like warranties and customer support, contributing to consumer confidence in their purchases.
Influence of Online Shopping and Social Media
Online shopping platforms and social media played a significant role in influencing consumer purchasing decisions for bedroom sets during Black Friday 2018. Consumers used online platforms to research products, compare prices, and read reviews from other shoppers. Social media platforms served as sources of inspiration, showcasing bedroom decor trends and providing opportunities for product discovery.
